![]() ![]() That is not to say that there’s not a middle ground to those two humans. They still fall off the wagon, smoke two packs of reds and show up for their 8am shift with their brain beating out of their skull. They still triple shift to feed their kids. We’re not hating, just maybe a little overtired of the strict, gentrified urban experience that’s all too polished around our office these days. That still might be largely true but on second glance this is an anarchist’s letter to the perfectly pinkified, millennial, wellness, team member walking through Nomad sipping a CBD infused, Cha Cha Macha in their Sweaty Betty bottoms and color matched Lulu top post Pure Barre class on their way to a M N D F L session. ![]() ![]() At first look Liquid Death Mountain Water seems like Johnny Rotten and Gwyneth Paltrow had an illegitimate tall boy. We can’t say we love the inner contents but sometimes our excitement isn’t just based on taste. The move puts them squarely into the energy drink line up (although no new energy added). The new brand graphics are a huge departure from their history. The juice hasn’t changed BUT this post was never about that. Finally it settled in with a few iterations for the skate and X-games crews of the 90’s and early oughts. Initially targeting the post 70’s hippies and then into 80’s surfers. Over the years Mellow Yellow, Coca Cola’s answer to the popularity of Mountain Dew, has gone through it’s iterations of can designs. But, the nostalgic ring of a Mellow Yellow jingle can still get conjured up pretty fast, especially when you see a move like this. Since those pre-teen days, we’ve cut the soda imbibing down to the random Mexican coke paired with an animal style In and Out burger. aka – We burnt more glycogen than a space shuttle launch. For us that was when we were 14 year old BMX rats who spent most of our free time riding fast and jumping off curved stationary objects. It might be one of the worst offensive product types created by us humans. ![]()
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